The American singer and songwriter Halsey brings her fans an augmented reality treasure hunt in partnership with Verizon and the art duo FriendsWithYou.

QR codes have been put up across New York, Los Angeles, Chicago, Miami, and Seattle that redirect the fans to a giant digital art as they listen to Halsey’s track ‘Darling’ in their quest for winning a new iPhone. Fans outside the US can also participate in another version of the treasure hunt right from their homes.

The release is the latest one amongst the long list of AR campaigns hosted by artists, such as the treasure hunts created by British startup Landmrk and the countless AR filters, lenses, and effects on social media platforms like Instagram, Snapchat, Facebook, and TikTok.

FriendsWithYou had also recently collaborated with Diplo to curate a set of animated NFTs.

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