BIG W’s Toy Mania is using AR to make online shopping a fun experience
BIG W's Toy Mania

BIG W’s Toy Mania is using AR to make online shopping a fun experience

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BIG W’s Toy Mania, Australia’s favorite toy sale, is known among parents and kids for offering up to 50% off. While during the pre-COVID days, witnessing a long queue at midnight was normal.

However, with COVID restrictions, they had to adopt so that shoppers could shop toys online. While in 2021, BIG W has taken online sales a step further with a new AR tool. Using the augmented reality tool, buyers can try items before they buy from the comfort of their homes.

Buyers have to the website, and the augmented reality experience will open. Then, they place the products they plan to buy in the buyer’s real-time location by using the phone’s camera.

The new technology is ideal for expensive products like water-play inflatables and swing sets, which are tricky to view in-store.

The height of outdoor toys can be tough to visualize, and it is crucial to make sure wires or low branches are not brushing water-play inflatables. For example, the Happy Hop Double the Fun Splash Zone Water Slide is just a few centimeters higher than the Happy Hop Jump and Splash Double Water Slide. But by identifying which one fits better by using the AR tool could save time, money, and stress.

BIG W Toy Mania will start from 15th June (online) and 16th June (in-store) to 14th July.

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