The Ghanaian startup DOBIISON that provides virtual tours and immersive digital experiences for the real estate, construction, and tourism industries, is looking to scale business operations across Africa.

DOBIISON was founded in 2018 and has amassed the most extensive collection of Ghanaian virtual reality (VR) content. The company leverages 360º immersive, interactive content to assist massive businesses, such as Mantrac and Rendeavour’s Appolonia City, to upgrade their online presence and improve the conversion rates using VR tech.

“Our enterprise VR solutions combine multiple media types into one single asset, transforming traditional photos and videos into immersive and interactive content while additionally capturing interest, intent, and purchases. We help companies transform their online presence and enable a better customer experience while driving conversion rates,” said the startup’s Founder Selasie Awity. 

The company’s freemium VR tourism platform, called 360 Ghana, is the country’s most extensive library of tourist attractions, experiences, and places to stay, in virtual reality. However, the startup is making most of its progress in industries far off from tourism.

“Uptake has been great with over 20 businesses and organizations using our enterprise VR services,” Awity added.

“Overall, we see an increase in demand for our solutions as people and businesses respond to the COVID-19 pandemic and the challenges that came with it.”

DOBIISON makes money through VR content production and platform development and packages website hosting within its services.

“Revenues have doubled in the last year, as COVID-19 has illustrated the practicality of using our virtual reality solutions for our clients,” said Awity.