It has been observed that brands have recognized the game-changing abilities of introducing AR into different segments of the business, including post-sale support operations.
AR is the next big disruptive trend that will reshape the tech landscape.
The AR technology is already well-received in the B2B space with several large companies levering it to save money, improve customer satisfaction, build brand image and loyalty, and cut ticket resolution time
Per analyst reports, the market will reach $18.6B in 2020 with western European market accounting for a CAGR of 104.2% YoY
Industrial maintenance market is worth $900M+ in 2020, and AR-based training is $2.6B
In principle, there are four essential capabilities of AR technology in after- sales stage: Process guidance, Realistic training experience, Mobile visualization and Remote expert collaboration.
Integrated solution, change management, data management, security are some of the B2B consumer preference for AR in after-sales
B2C customers prefer tailored engagement, personalization, contact- less support, and quick resolution
Atheer, Ubimax, Upskill, and Scope AR are the biggest players in the enterprise space. TechSee, Acty, HP Reveal are some of the players prominent in the B2C space.