Key findings:
- It has been observed that brands have recognized the game-changing abilities of introducing AR into different segments of the business, including post-sale support operations.
- AR is the next big disruptive trend that will reshape the tech landscape.
- The AR technology is already well-received in the B2B space with several large companies levering it to save money, improve customer satisfaction, build brand image and loyalty, and cut ticket resolution time
- Per analyst reports, the market will reach $18.6B in 2020 with western European market accounting for a CAGR of 104.2% YoY
- Industrial maintenance market is worth $900M+ in 2020, and AR-based training is $2.6B
- In principle, there are four essential capabilities of AR technology in after- sales stage: Process guidance, Realistic training experience, Mobile visualization and Remote expert collaboration.
- Integrated solution, change management, data management, security are some of the B2B consumer preference for AR in after-sales
- B2C customers prefer tailored engagement, personalization, contact- less support, and quick resolution
- Atheer, Ubimax, Upskill, and Scope AR are the biggest players in the enterprise space. TechSee, Acty, HP Reveal are some of the players prominent in the B2C space.
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