The mobile platform bringing children’s books to life using virtual reality, Peeka, is collaborating with T-Mobile to provide 10,000 T-Mobile families access to its library of immersive VR storybooks. The partnership is a part of T-Mobile’s employee engagement program called Magenta Kids.

Every family in T-Mobile’s Magenta Kids program can get a Peeka x T-Mobile kit for each child in their home. The kit includes a special Peeka x T-Mobile cardboard VR headset and a code redeemable for 150 tokens to spend on the Peeka mobile app.

The involvement of tech in learning and education for children has seen an immense rise recently. A Project Tomorrow research survey highlighted that 75% of parents and 71% of teachers believe that practical technology usage is critical to propel students towards success in a post-pandemic world.

“We’re excited to share Peeka with T-Mobile’s Magenta Kids families, who will be able to immerse the whole family in virtual reality storybooks, and in the process, help engage and motivate young readers with more imagination, immersion, and interactivity,” said Peeka CEO Michael Wong.

“T-Mobile is excited to bring Peeka’s innovative technology to our Magenta Kids families through this partnership,” said Amanda Todd, Sr. Director, Advanced and Emerging Technologies at T-Mobile. “When I discovered Peeka and what they are doing to motivate children’s love of reading, I knew it would be a great fit for Magenta Kids.”

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