KFC launches ‘The Great Bucket Hunt,’ a mobile-based AR game that allows KFC customers to win sports, food, and food experiences.
Available to all KFC customers, they can search for virtual KFC buckets placed all over the region, with prizes up to $50,000.
“We’re so excited to launch ‘The Great Bucket Hunt’ for the first time to give Australians the chance to play and win big with a tasty selection of prizes. We know our fans go crazy for our food, and so our prizes are made up of delicious Kentucky Fried Chicken, KFC bucket list experiences, as well as a number of cash prizes, with everyone walking away a winner. We hope our fans make the most of ‘The Great Bucket Hunt’ by venturing out and finding the hidden buckets.” – Kristi Woolrych, CMO, KFC Australia.
“Playing couldn’t be easier; simply tap ‘The Great Bucket Hunt’ on the KFC App to go forth in your bucket-hunting quest. To hunt down the goods, use the Bucket Map to find the virtual buckets, then spin them using AR to see what you’ve won and add them to your stash. And if you’re anything like us, you’ll know there’s nothing like a bit of healthy competition, which is why your fellow bucket-hunters can snap up virtual buckets right in front of your very eyes.” – The announcement.
Prizes which customers can win are:
- KFC merch and value deals: 30 for $10 Nuggets, KFC hoodies, 21 for $21 Original Recipe Chicken, $2 Sliders, 10 for $10 Tenders, etc.
- Free KFC food: 3-piece Original Tenders, 15-piece Original Recipe, Zinger Burger, Large Popcorn Chicken, Ultimate Box, Nugget Go Bucket.
- Cash prizes: $50,000 in cash, $5,000 cash and for one lucky winner, $25 – $200 EFTPOS gift cards.
- Food and sports experiences: AFL Grand Final tickets, NRL Grand Final tickets, Free KFC for a year, Ashes Tickets, KFC Family Feed, KFC Catering Pack.
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