Unity Partners with Insomniac Events to Create a Metaverse for Music Enthusiasts

Unity Partners with Insomniac Events to Create a Metaverse for Music Enthusiasts

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The leading 3D content creation platform, Unity, is partnering with the live music experience creator, Insomniac Events, to help the latter create a metaverse for music enthusiasts. The virtual world will enable the fans to gather and experience live music performances virtually.

The partnership aims to take the Insomniac experience to the next level this year. With the industry rapidly progressing in the virtual domain, it will enable the company to immerse fans in non-stop music and play and foster self-expression. Insomniac’s vision and creativity combined with Unity’s technology are a perfect match for developing a highly interactive and engaging experience for the future of live entertainment.

“Partnering with Insomniac Events is a fantastic opportunity for us here at Unity,” said Peter Moore, Senior VP, and General Manager, Sports & Live Entertainment, Unity.

He further exclaimed how their partner’s relentless quest to progress and add tremendous value to their community lays a foundation for a long-term relationship between the two companies. The partnership could lead to several innovations through interactive and immersive experiences within the world of live entertainment.

“It is an honor to be partnered with an incredible company like Unity on this new journey. Our vision is to create a social experience in which everyone is a Headliner – where stories and music unite us in discovery, love, and a true sense of belonging,” said Pasquale Rotella, Founder and CEO, Insomniac Events.

Insomniac has emerged as the benchmark for music festivals, culture, and community. The company delivers remarkable live music experiences that provide the participants with the freedom to express themselves. The partnership with Unity will enable the company to develop enhanced content and experiences for its community and provide more access to artists, social opportunities, and more.

Unity is a pioneering global platform for creating and operating interactive, real-time 3D (RT3D) content. It caters to a wide array of creators, from game developers to artists, architects and automotive designers to filmmakers and more. The platform offers a diverse range of software solutions to develop and operate real-time 2D and 3D content for multiple platforms, such as phones, tablets, PCs, augmented and virtual reality devices.

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