dropp group acquires Phly, Inc. to develop the world’s first physical Digital Twin Metaverse
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dropp group acquires Phly, Inc. to develop the world’s first physical Digital Twin Metaverse

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The pioneering Web3 company, dropp group, has acquired the leading Social Metaverse platform, Phly, Inc. (Flyy), to help businesses bridge the gap between digital and physical locations for their customers and communities.

The $25 million purchase will enable droppLabs, the group’s innovation division, to use Flyy technology to develop MetaReality, a commercial and multisensory progression for the Metaverse. Users can access MetaReality through the droppTV consumer-facing platform and enjoy exclusive, value-driven Web3 experiences that are not available anywhere else.

droppLabs, offers a comprehensive platform and Web3 solutions. The dropp360º operating system uses a distinctive “Dream, Develop, Deploy” strategy that helps transform all aspects of a business to succeed in the Web3 era.

An elite group of highly skilled creative, technical, and business leaders oversees droppLabs. The team has created several exclusive, patent-pending technologies in live streaming, AR, MR, VR, crypto, and AI/ML object recognition. droppLabs belongs to Dropp TV Holdings, Inc., a company that also owns and runs the droppTV platform, a premier operating system for “shopatainment.”

“Our acquisition of Flyy represents a major leap forward for our company and platform. By integrating our innovative technologies, we will deliver the most complete and compelling metaverse experience anywhere,” said Gurps Rai, dropp’s CEO and Co-Founder.

The platform will offer completely immersive digital representations of cities from around the globe, beginning with the most recognizable places and structures. Owners will have access to dropp’s exclusive technology tools to create and engage communities consistent with their goals because each building will be issued as a distinct NFT.

Adel Al Massarani, the founder and CEO of Flyy, has joined dropp as Chief Metaverse Officer and will be in charge of the company’s brand-new MetaReality division.

“Our mission is to enable communities to build the world that they want to live in,” added Rai.

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