Renault subsidiary in Korea and The Sandbox, a metaverse platform built on Ethereum, have partnered to help the automaker enter the growing metaverse market.
Renault is a renowned global brand in the automotive sector. Its Korean subsidiary, Renault Korea, intends to use this collaboration to provide customers with virtual automotive experiences based on the Renault brand and to build its brand presence in the metaverse.
These virtual automobile experiences aim to leverage The Sandbox platform and help Renault reach a larger audience, increasing the number of prospective customers for their products. The company’s Korean subsidiary will handle the partnership, which will build the brand’s presence in the market by engaging in several automotive-related activities that introduce potential buyers to the company’s goods.
“The Sandbox can develop without any industrial boundaries. We are able to introduce new types of experiences that combine automobiles and digital assets in The Sandbox,” said The Sandbox Korea’s CEO, Cindy Lee.
Renault has officially joined the long list of entities and individuals already a part of the Ethereum-based metaverse platform.
Nevertheless, Renault is not the first automaker to capitalize on the growing popularity of the metaverse. Numerous automobile companies worldwide are now frequently introducing innovative initiatives within the metaverse. For instance, in April, Volkswagen launched the “Game On” marketing campaign, which required consumers to look for NFTs in a metaverse setting.
The Sakura, one of Nissan’s most recent electric vehicles, was introduced with assistance from a metaverse platform. The company had created a virtual environment where prospective consumers could test-drive the automobile and look at its features and shapes. This experience, according to Nissan, provided “an opportunity to connect with new audiences like never before.”
Hyundai has also presented future mobility experiences in a virtual motor studio in a metaverse world called Zepeto, managed by Naver Z.
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