One of the world’s leading AR technology companies, Niantic, has acquired Lowkey, an app that allows users to capture and share gameplay moments. Lowkey is designed for casual gamers and creators who do not want to spend too much editing their gameplay videos.
The app enables the users to capture the videos on their computer and sync them with its smartphone app that packs several editing tools to help them create short clips, which can then be shared with friends or published on platforms such as TikTok.
The company did not disclose its plans for the acquisition or the team. Still, it stated that Lowkey’s “leadership in this space will accelerate the social experiences [it’s] building in [its] products. We share a common vision for building community around shared experiences and enabling new ways to connect and play for our explorers.”
Nevertheless, this is not the first acquisition for the Pokémon Go creator as it continues to work on its plan for advancing augmented reality tech. It acquired the social animation startup Evertoon in 2017 to build a social network for its games. Last year, the 3D mapping startup 6D.ai was also acquired to work on ‘planet-scale’ augmented reality. Before this latest acquisition, the last one had been the LiDAR scanning app Scaniverse to help create a 3D map of the world.
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