The artist-driven online marketplace dealing in tailor-made products for home décor, art, apparel, and accessories, Society6, is launching a novel “View in Your Room” augmented reality feature.

The company has partnered with premium paint brand Sherwin-Williams to introduce the feature that will enable its customers to envision millions of designs in their real-world surroundings to instill confidence in products and inspire decorative ideas.

The shoppers can also combine complementary paint colors with the artwork and evaluate if the two items are in sync aesthetically. It also provides them suggestions based on the color schemes featured in the artworks.

The users can also share the AR visuals on social media or save them to their devices for future reference. The experience also allows the users to preview Society6 Art Prints, Framed Prints, Canvas Prints, and Posters.

“The utilization of augmented reality has become a key driver for online home decor sales and how customers shop for their home. We are finding that customers don’t necessarily want to recreate the in-store experience online but are seeking out tools to view items in their own homes and share the AR view with others,” said Julie Matrat, General Manager of Society6. 

“The Society6 ‘View in Your Room’ augmented reality offering provides an improved user experience and builds buyer confidence while also offering color inspiration thanks to Sherwin-Williams’ deep inventory of beautiful, high-quality paints. We are excited to introduce our Society6 customers to this new tool that will provide a more personalized experience that celebrates creativity and each individual’s personal style,” she added.

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