Pokemon Go creator Niantic is collaborating with Sony to develop auditory AR technology. The two companies will work together to create an immersive AR and sound experience for Niantic’s augmented reality adventure, Ingress.

Sony also stated that Ingress’s auditory AR feature would work with the LinkBuds true wireless headphones. The company could leverage the tech for selling its audio hardware.

Hiroshi Nakamura, Head of Sony’s home entertainment and sound product business group, discussed that the deal would help both companies develop more immersive gaming experiences in the near future.

“We are very pleased to start collaborating in the AR field of sound with Niantic, which highly values the role of sound in the AR gaming experience. By linking Sony’s Spatial Sound technology with Niantic’s game content, we aim to deliver astonishing experiences that fuse reality with games through headphones,” he said.

Niantic has curated a remarkable portfolio of AR titles, including Pokemon Go, Ingress, Pikmin Bloom, and Transformers: Heavy Metal.

Follow us on LinkedIn

Read other Articles